Webinar Description

     The purpose of the course titled “Management of IP Portfolios” is to present the modern approach to the protection and management of intellectual property (IP). While the traditional approach was about a narrow focus on the procedures of IP protection and the exclusion of others from exploitation, in the modern portfolio approach the focus is on the effective management of the company’s resources and integrating IP protection and management with all other internal processes, from product development to accounting.
The course is structured around key company processes and functional areas to give a systematic view of the relevance of IP for companies and to give professionals of different backgrounds a clear understanding of how they may contribute to effective IP management.

Why Attend this Training?

By attending this webinar, you will gain:

• Comprehensive Understanding of IP Audits:
  Gain the ability to identify and evaluate corporate intellectual property, understanding its critical role in the company’s activities and strategy.
• Strategic IP Rights Acquisition:
  Develop insights into various IP protection measures and systemize them according to company needs, crafting the best IP protection strategies tailored to the company’s specific requirements.
• Effective IPy Policy Formulation:
  Learn how to define and implement robust internal IP policies and Prior User Policies, ensuring they align with the company’s overall objectives and legal framework.
• Navigating Legal Complexities of IP:
  Acquire skills to identify and manage legal risks and opportunities related to the IP portfolio, including labor law and supplier contract pitfalls.
• IP-Driven Marketing Strategies:
  Understand how to leverage trademarks for brand recognition and differentiation, and use IP effectively in marketing strategies to enhance brand equity and customer perception.
• IP Integration in Product Development:
  Learn to integrate IP considerations into the product lifecycle, conduct freedom-to-operate analyses, and identify IP risks in product development scenarios.
• IP in Business Strategy and Financial Management:
  Gain expertise in the financial aspects of IP, including accounting, valuation, and the role of IP in mergers and acquisitions, to make informed financial decisions.
• Cultivating an Innovation-Focused Corporate Culture:
  Develop strategies to foster a culture of innovation within the company, understanding how to encourage creativity and protect resulting intellectual assets.
• Monetizing Intellectual Property:
  Acquire knowledge on monetizing IP through licensing, technology transfer, and franchising, and learn how to utilize competitive intelligence and IP landscaping for strategic advantage.
• Holistic IP Portfolio Management:
  Master the ability to manage an IP portfolio effectively, integrating IP protection and management with all internal processes of the company, from product development to accounting, for optimal resource utilization.