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999.00 €
Internalization course

Training Course Description

Global Business Expansion: Strategies, Risk Management, and Practical Insights for International Success

The internationalization course offers a comprehensive exploration of the complex dynamics of global business expansion. Exploring into the main types of internationalization processes with real-world examples, participants gain insights into various strategies including exporting, licensing, franchising, joint ventures and others. This broad spectrum of approaches allows for a nuanced understanding of how organizations can extend their reach across borders and establish a strong global presence.


The course explains the benefits of internationalization, diversifying revenue streams, accessing new customer segments, and leveraging economies of scale. Participants learn how internationalization enhances competitiveness, mitigates risks through geographic diversification, and fuels higher profitability.

Practical steps for conquering new markets are outlined, covering crucial aspects such as market research, strategic planning, market selection, adaptation of products or services, entry mode selection, and risk analysis including political, economic, legal, and currency risks. Strategies to mitigate these risks are explored alongside the development of distribution channels, adherence to legal regulations, optimization of logistics and supply chain, crafting effective marketing and sales strategies, managing human resources, and structuring finances for international expansion.

The course incorporates Case studies and simulations provide participants with hands-on experience in applying theoretical concepts to real-world scenarios, fostering a deeper understanding of international trade dynamics and the importance of selecting appropriate payment methods.

Participants also will learn key payment methods in international trade to avoid payment delays or default. Through case studies and risk assessments, participants learn to navigate the complexities of payment methods, ensuring secure transactions and effective risk management in global trade scenarios.


Why Attend this Training?

By attending the internationalization course, you will benefit from:

  • Comprehensive Understanding: Gain a thorough understanding of global markets, internationalization processes, and various strategies for expanding businesses globally.
  • Real-World Insights: Learn from real examples and case studies, providing practical insights into international business operations and challenges..
  • Diverse Strategies: Explore a wide range of internationalization strategies, including exporting, partnerships, e-commerce, and mergers, allowing you to choose the most suitable approach for your organization.
  • Increased Competitiveness: Learn how internationalization enhances competitiveness by accessing new markets, diversifying revenue streams, and leveraging economies of scale.
  • Risk Management Skills: Develop skills in identifying and mitigating risks associated with international expansion, including political, economic, legal, and currency risks
  • Practical Steps for Market Entry: Understand the step-by-step process for conquering new markets, from market research and strategic planning to product adaptation and entry mode selection
  • Payment Method Expertise: Gain knowledge of different payment methods in international trade and learn how to assess and mitigate associated risks, ensuring secure transactions.
  • Hands-On Experience: Participate in case studies and simulations, applying theoretical concepts to real-world scenarios and improving practical skills.
  • Networking Opportunities: Connect with fellow participants and industry experts, expanding your professional network and potential collaboration opportunities.
  • Professional Development: Enhance your skills in areas such as market research, strategic planning, finance, logistics, and risk management, contributing to your overall professional growth and advancement.


Who should attend?


This course is relevant for:

Overall, anyone seeking to expand their understanding of global markets, internationalization strategies, and the complexities of international trade would find value in attending this course.

Specifically, it would benefit:

  • Business Owners and Entrepreneurs: Those seeking to expand their businesses into international markets can gain valuable insights into strategies, risks, and practical steps for successful global expansion.
  • Managers and Executives: Managers responsible for international operations, strategic planning, marketing, finance, and supply chain management can enhance their knowledge and skills to effectively navigate global business environments.
  • International Business Professionals: Professionals working in international trade, export-import operations, business development, and international sales can deepen their understanding of global markets and improve their ability to drive international growth.
  • Students and Researchers: Students pursuing degrees in business, international relations, economics, or related fields can gain foundational knowledge and practical insights into global business dynamics, preparing them for future careers in international business.
  • Consultants and Advisors: Consultants and advisors specializing in international business, strategy, finance, and risk management can enhance their expertise and offer valuable insights and guidance to their clients.
  • Educational Institutions: Universities, colleges, and training institutes offering courses in international business, trade, and economics can use the course material to enrich their curriculum and provide students with practical knowledge and skills.

About the trainer

Patricia Sanz de Burgoa –
International Consultant

Patricia Sanz de Burgoa

Patricia is a driving force behind companies’ efforts to broaden their revenue streams, diversify their customer bases, and enhance their global brand visibility. With over two decades of international experience, she excels in pinpointing new business opportunities in diverse markets. Her expertise lies in formulating comprehensive strategic plans and executing them adeptly to mitigate risks associated with dynamic challenges, thus translating ambitious internationalization goals into flourishing business ventures.
Fluent in Spanish, English, and French, Patricia’s skill set extends beyond linguistic abilities. She has successfully secured international financing for companies supporting highway construction projects, showcasing her proficiency in navigating complex financial landscapes.

Patricia is fluent in Spanish, English, and French.

Additionally, I secured international financing for companies supporting highway construction projects.
From 1994 to 2008, Patricia’s professional journey was predominantly focussed around the financial sector. She held pivotal roles in institutions such as IBJ (Industrial Bank of Japan) in Madrid, BEAR STEARNS International in London, CITIBANK International in Ivory Coast, and Attijari Bank in Tunisia. In these positions, she served as Corporate Finance Manager and Corporate Banking Head, respectively.
Patricia holds a Bachelor’s Degree in Business Administration with a specialization in Finance from the European Business School. She furthered her education with a Master’s Degree in International Business Management from the University Camilo José Cela. Recently, she has augmented her skill set by becoming a Certified Executive Coach through the European Coaching School.




Livestreaming Zoom _____ ✔️ Interactive Lectures _______✔️ Get 2 seats for the price of 1__ ✔️ Free Recording one month access _____ ✔️



9:00 am - 11:00 am Online

Intro to Internationalisation

-Understanding Global Markets -Main types of Internationalisation processes -Benefits of Internationalisation

11:00 am - 11:30 am Online

Coffee break

11:30 am - 1:30 pm Online

Conquering new markets (1.part)

Steps to follow when you are looking to conquer new markets: 1

9:00 am - 9:30 am Online

Conquering new markets (2.part)

9:30 am - 10:00 am Online

Case Simulation

10:00 am - 11:00 am Online

International Trade: The Importance of selecting the appropriate Payment Method

11:00 am - 11:30 am Online

Coffee Break

11:30 am - 12:00 pm Online

Factors influencing the choice of payment methods

12:00 pm - 12:30 pm Online

Types of Payments in International Trade

12:30 pm - 1:00 pm Online

Factors to consider when choosing a payment method

1:00 pm - 1:30 pm Online

Risk assessment and mitigation

1:30 pm - 2:00 pm Online

Case Simulation

  • Date : May 30, 2024 - May 31, 2024
  • Time : 9:00 am - 1:00 pm (UTC+1)
  • Reg. Deadline : May 30, 2024 8:00 am
  • Venue : Europe

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