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Building strategic partnerships between in-field medical and commercial

Webinar Description

With Pharma seeking to improve customer experience with key stakeholders, an area that still poses a challenge is ensuring that in-field functions collaborate effectively to provide one voice to the customer. This course is designed to introduce concepts and tools to support the building of strategic partnerships between in-field medical and in-field commercial team members


Why Attend this Training?

By attending this webinar, you will:

  • Understand the benefits of greater collaboration between infield medical and in-field commercial
  • Understand key components that will help in-field medical and commercial work in close partnership
  • Understand the 3 levels of in-field medical and in-field commercial collaboration
  • Understand the capabilities required to achieve strategic partnership status
  • Learn how to measure the degree (quality & frequency) of collaboration within your account teams
  • Learn how to challenge and validate account team collaboration
  • Understand the critical functional competencies common for both in-field medical and commercial functions
  • Understand team-based competencies & behaviours that contribute to shared success
  • Learn a scenario-based approach to building training for MSL’s to help integrate into a team-based approach
  • Learn what 3 interventions will help build in-field medical and in-field commercial collaboration quickly


Who should attend?


This webinar is relevant for:

All Pharma executives responsible for driving cross-functional collaboration globally, regionally, or at country level

  • Transformation Leads
  • Medical Excellence Heads
  • Market Access Professionals
  • Marketing Leads
  • Business Unit Heads
  • Commercial Excellence Executives
  • Commercial Directors

About the trainers

Pijush Bose – Consultant

Pijush is the founder at Effectology; an international consultancy specialised in Strategic Field Force Enablement. Prior to founding Effectology and working in consultancy, Pijush gained 18+ years of experience in leading global and regional commercial effectiveness programs for Abbott and AbbVie. This experience has spanned the areas of strategic account management, go to market modelling, OCE, CLM, CRM, business analytics & various other field force effectiveness topics. Uniquely, Pijush has gained this expertise across a variety of Healthcare verticals, including Pharma, Nutrition, Medical Devices & Diagnostics.Pijush has presented at various forums over the years, most notably in conjunction with Vodaphone on ‘The changing landscape of mobile field force automation in Pharma’ and various occasions on ‘How to build a strategic field force’. He has a BSc Hons in Medical Microbiology from the University of Leeds.

David Wright – Consultant

David is a consultant and trainer specialising in strategic account management and field force effectiveness. He has worked on or led a whole variety of strategic projects to build organisational capability in this domain for complex, highly regulated selling environments over the last 20 years. Including, I.T. Aerospace, Utilities, Telecoms and Defence and has worked with many top pharma companies, including; Takeda, Alexion, AbbVie, Sanofi, MSD, Napp, Teva, Shire, Daiichi Sankyo, Warner Chilcott etc.
Through his deep and wide experience across Pharma and other complex, highly regulated sectors David is able to provide strong benchmarks on what constitutes best practice.
David has presented and chaired at international pharma events and has completed extensive industry research, including an influential report on KAM in pharma. He has an MSc (with distinction) from Stirling University.building

Building Strategic Partnership Event

Building Strategic Partnership Event


Livestreaming Zoom _____ ✔️ Interactive Lectures _____ ✔️ FREE Recorded Webinar One Month Access _____ ✔️




Building Strategic Partnership Event
8:45 am - 9:00 am Online

Connecting to webinar

9:00 am - 9:15 am Online


9:15 am - 9:30 am Online

The Why

Benefits of in-field medical and in-field commercial working together

9:30 am - 9:45 am Online

Definitions of med/comm collaboration

Introduce 3 levels of collaboration most widely seen in Pharma companies

9:45 am - 10:15 am Online

Collaboration model

Introduce the continuum of capabilities to help you identify your current maturity and possible opportunities for improvement to support collaboration – poll

10:15 am - 10:30 am Online

Coffee Break

10:30 am - 11:30 am Online

How to measure the quality & frequency of account team collaboration

Introducing a tool to define, measure and validate account team collaboration

11:30 am - 12:00 pm Online

Identifying team based competencies

A framework that supports the competencies required and outcomes expected of effective cross-functional teams

12:00 pm - 12:10 pm Online


12:10 pm - 12:40 pm Online

The commercial & MSL’s role within the account team

Overview of topics and content designed to help MSL’s & commercial understand their roles in the account team whilst remaining within compliance guidelines

12:40 pm - 12:50 pm Online

What interventions can you do quickly

3 point plan

12:50 pm - 1:00 pm Online

Q&A with trainers

Final questions

  • Date : November 21, 2023
  • Time : 9:00 am - 1:00 pm (UTC+2)
  • Reg. Deadline : November 20, 2023 12:00 am
  • Venue : Europe

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